Emami is a legendary brainchild of two lifelong friends who stuck on with each other to build something great. Their journey, like most entrepreneurs', was fraught with many ups and downs. Their first company drained all the money they had and Emami was started after that crisis.
I was inspired to buy this book after reading an article in The Economic Times. It was a beautiful story! This book, however...was not good at all. Infinite respect to Agarwal and Goenka sir, though!
